The global demand for bright stock, a key lubricantcomponent, stood at 2.7 million tons in 2017. Projections from Kline & Co.indicate a...
Creating a successful lubricant brandinvolves strategic planning, market research, product development, and effectivemarketing. Here is a detailed guide on how to develop and launch a lubricantbrand, with insights into choosing the right name, marketing strategies,securing OEM and API approvals, and entering the market.